Fresh Caldoo
Brand Identity
A story about a full time stay at home mum, part time cooking enthusiasts. Her commitment to cooking starts from creating exotic Indonesian dishes to creating a family of rich flavoured stock that will enhance any of your favourite recipes.

The concept is to create a brand that is traditional with home made aspects to reflect how the product is created. We wanted a brand that appeared timeless, yet approachable. 
The concept of keeping it traditional and approachable is carried out throughout the brand by using a combination of images and typefaces. Brand promotion is executed by using the owners knowledge of cooking; instead of ads, we will be sharing her favourite recipes to the world.
Photos by Vitchakorn Koonyosying & Jackelin Slack
Recipe by
Thanks for checking it out!
See more and keep in touch by clicking the follow link.
You can also help me by appreciating my work.
Back to Top